• work
    • 2019 motion reel
    • snap games
    • energia
    • disney villains
    • apple
    • Spaceboy
    • Steve Jobs
    • ripndip
    • anastasia beverly hills
    • stiiizy
    • priceline
    • youtube tv
    • cinemagraphs
  • info
JOHN CRUMP — MOTION
  • work
    • 2019 motion reel
    • snap games
    • energia
    • disney villains
    • apple
    • Spaceboy
    • Steve Jobs
    • ripndip
    • anastasia beverly hills
    • stiiizy
    • priceline
    • youtube tv
    • cinemagraphs
  • info

RIPNDIP SOCIAL VIDEOS

A collection of various content that was created for the RIPNDIP brand ranging from 3D modeling, 2D and 3D animation and art direction. All content was posted on RIPNDIP Instagram and displayed at the Los Angeles store.

 

 
 
 
ripndip_cap_03.gif
ripndip_cap_04.gif

RIPNDIP SNAPCHAT LENSES

I was tasked with creating a RIPNDIP branded 3D AR lens for Snapchat. Working closely with the founder of the company, we decided that creating an animation of the RIPNDIP cat, Nermal, would be the best solution for this project. I started by modeling the cat in 3D. Once that was completed, I was ready to start optimizing the model for animation which involves rigging and weight painting. Rigging adds a skeleton to the model and weight painting is important so that the model bends correctly when animated. When this was completed I was ready to start testing some animations. I used Mixamo for the looping dance animations. This was a very time-effective solution allowed me to try several different animations. Once we found some animations we liked, it was time to import the dancing animation sequence into Snapchat Lens Studio. This software allows you to add textures and customize how your animation acts inside of Snapchat. This entire process was a learning experience, but was extremely rewarding.

IMG_3559.jpg
IMG_3553_edit.png
IMG_3552_edit.png
 
 
 
flower_flick_off_05_2.gif
flower_smile01_04_1.gif
flower_laugh_0202.gif
ripndip_shoes_spin_02.gif
ripndip-logo-animate_red_small.gif
ripndip_slides_spin_02.gif

RIPNDIP POP-UP STORE, LOS ANGELES

The founder of RIPNDIP and I worked together to create a unique shopping experience at a pop-up store in Los Angeles. The goal was to create an interactive and immersive experience for shoppers. I helped by creating several 3D models of 3-5' flowers in different poses and unique facial expressions. These renders were taken to a fabrication studio, produced, and brought to the LA RIPNDIP store where they were displayed for several months. I also helped develop the floor plan, which featured rolling hills, and other unique installations.

rnd_store_01.PNG
rnd_store_03.PNG
rnd_store_04.PNG
RIPNDIPLA_INSTA_0007_1024x1024.jpg
RIPNDIPLA_INSTA_0001_1024x1024.jpg
070817_RIPNDIPLA_0160_1024x1024.jpg
RIPNDIPLA_INSTA_0005_1024x1024.jpg
RIPNDIPLA_INSTA_0003_1024x1024.jpg
RIPNDIPLA_INSTA_0006_1024x1024.jpg
070817_RIPNDIPLA_0086_1024x1024.jpg
RIPNDIPLA_INSTA_0008_1024x1024.jpg
Scroll